How to Document the Creation Process with Video
Document the creation process with video. When it comes to developing a new product or service, a lot of information may be a “company secret” or have a proprietary method that only your company uses. This is information that you don’t want people, especially your competitors, to have.
However, in our age of social media and constant connectivity, it’s important once in a while to take people behind the curtain and show off how things are created.
In this blog post, we will discuss ideas on how to document the creation process of your product or service with video. Specifically, we will discuss how you can create video content that works well for YouTube, Facebook, Instagram, and LinkedIn.
YouTubeYour company needs to have a YouTube channel. There’s no getting around that today. While you don’t need to become the next sensational creator on the platform, you need a place for customers to find video content about your business easily. After all, it’s the second largest search engine out there. You’ll develop your business as a leader in your space and gain some SEO benefits, too But this is explicitly talking about showcasing the creation process of your new product or service. There are guidelines for what kinds of videos you cannot share, but for a business, you most likely won’t fall into those categories. You can create a series of videos that take people behind-the-scenes at your business and show the entire process, step-by-step, of how your new product came to be. This process can be longer-form content that you eventually break up into smaller pieces (which we’ll discuss later). Think of this as a small documentary series. Depending on who produces this video series, it can replicate the style/ideas of a Netflix or Hulu documentary. It will help to build brand awareness and generate buzz for the new product or service. When you publish a video, make sure to properly optimize it. Get a custom thumbnail image, add caption files, write a compelling description, and make the title interesting. This process will all help to ensure the video organically targets the right people.
The big thing about documenting the creation process with video is taking people behind-the-scenes into your organization. This strategy helps to be more authentic, and in the long run, will lead to having more trust with your target audience.
It’s just important to remember the platform for which you’re creating content. Each platform has its strengths and weaknesses, so it’s important to remember what kind of videos work best for the various platforms to which you plan to post.
Creating a mini-documentary series that takes people into your company is a great way to show the creation process of your new product or service. This video type allows you to create long-form videos to host on YouTube, and then you can create shorter form videos for platforms like Facebook, Instagram, and LinkedIn.
Do you want more video content ideas? Check out our blog post 25 Ideas for Video Marketing Content content for an extensive list of ideas and breakouts on many of the specific topics.
Unlocking Your Ability to Create Powerful, Professional Video Content
If you had to create an engaging, professional video for your business today, could you pull it off? If you’re like many consultants and other business professionals, you’d probably feel completely overwhelmed. Even finding a starting point might seem impossible. And that’s frustrating, because you know if you want to grow your business, video is an essential part of your marketing, sales, and communications strategies.
What you don’t know, though, is how to easily create videos that:
❓ Strengthen your brand
❓ Establish your authority, and
❓ Make people want to do business with you.
That’s the problem we help solve. We have created the vidwheel Creator Network, a community where entrepreneurs and consultants representing all industries can come together to master the simple steps to stabilize and grow your business through video. From strategy to audio and lighting, staging, preparation, to feeling 100% natural in front of the camera, here’s where you can learn it all. I created the vidwheel Creator Network as a supportive, energizing place to learn, share feedback, and grow alongside a community of professionals a lot like you!
Our affordable membership package even includes a done-for-you equipment kit. A video studio-in-a-box for your home or office. We’ve curated these kits for simplicity, versatility, and video creation power. No guesswork. No bins full of equipment you bought but didn’t need.
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That’s the kind of ease I wish I had when I started my own small business.
If this sounds like what you’ve been looking for, please take a moment to check out the vidwheel Creator Network.