How to Document the Creation Process with Video
Document the creation process with video. When it comes to developing a new product or service, a lot of information may be a “company secret” or have a proprietary method that only your company uses. This is information that you don’t want people, especially your competitors, to have.
However, in our age of social media and constant connectivity, it’s important once in a while to take people behind the curtain and show off how things are created.
In this blog post, we will discuss ideas on how to document the creation process of your product or service with video. Specifically, we will discuss how you can create video content that works well for YouTube, Facebook, Instagram, and LinkedIn.
YouTubeYour company needs to have a YouTube channel. There’s no getting around that today. While you don’t need to become the next sensational creator on the platform, you need a place for customers to find video content about your business easily. After all, it’s the second largest search engine out there. You’ll develop your business as a leader in your space and gain some SEO benefits, too But this is explicitly talking about showcasing the creation process of your new product or service. There are guidelines for what kinds of videos you cannot share, but for a business, you most likely won’t fall into those categories. You can create a series of videos that take people behind-the-scenes at your business and show the entire process, step-by-step, of how your new product came to be. This process can be longer-form content that you eventually break up into smaller pieces (which we’ll discuss later). Think of this as a small documentary series. Depending on who produces this video series, it can replicate the style/ideas of a Netflix or Hulu documentary. It will help to build brand awareness and generate buzz for the new product or service. When you publish a video, make sure to properly optimize it. Get a custom thumbnail image, add caption files, write a compelling description, and make the title interesting. This process will all help to ensure the video organically targets the right people.
The big thing about documenting the creation process with video is taking people behind-the-scenes into your organization. This strategy helps to be more authentic, and in the long run, will lead to having more trust with your target audience.
It’s just important to remember the platform for which you’re creating content. Each platform has its strengths and weaknesses, so it’s important to remember what kind of videos work best for the various platforms to which you plan to post.
Creating a mini-documentary series that takes people into your company is a great way to show the creation process of your new product or service. This video type allows you to create long-form videos to host on YouTube, and then you can create shorter form videos for platforms like Facebook, Instagram, and LinkedIn.
Do you want more video content ideas? Check out our blog post 25 Ideas for Video Marketing Content content for an extensive list of ideas and breakouts on many of the specific topics.
Neil K Carroll
I was your average small-town video guy, but when the pandemic hit, everything changed.
I ran a traditional video production agency with exclusively local clientele, a downtown studio, and a busy schedule. My days were long, travel frequent, and life as I knew it revolved around producing video content for my clients.
Then everything changed. Schools and daycares closed, my professional life was disrupted, and I found myself navigating a new path. It was one of uncertainty, with no end in sight and no destination obvious, but it demanded flexibility and resilience.
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