Smarter Business Through Video.

Unlock Your Ability to Create Powerful, Professional Video

How to Set Up a Video Live Stream (and What Gear You Will Need)

  Why is a Video Live Stream Important?   I write this blog post about how to set up a video live stream at an especially poignant time. The buzz surrounding the arrival and spread of the Coronavirus disease (COVID-19) in the United States has reached a fever pitch and a response to the...

Why Time-Lapse Video is Ideal Video Content and How to Use It

What comes to mind when you think of time-lapse video? If it’s not the archaic time-lapse image of a running horse, then it’s shimmering auroras spanning across the northern sky. It’s the blooming of flowers in Spring and the passing of seasons. It could even be watching the construction of a...

Interview Videos – Different Types for Your Business

Do you want your company to stand out from the competition? Or want your brand to be viewed as an expert within the space you operate in? Do you want to add video content into your current video marketing/content marketing calendars? If you answered “yes” to any of those questions, then you’re in...

Introduction Videos: Introduce Your Team Through Video Content

In today’s world of online connectivity, we often find ourselves interacting with humans less and less each day. You can do all your shopping online and have things delivered to your home. You don’t even need to call your favorite pizza place to place an order anymore. While these advances make...

How to Document the Creation Process with Video

Document the creation process with video. When it comes to developing a new product or service, a lot of information may be a “company secret” or have a proprietary method that only your company uses. This is information that you don’t want people, especially your competitors, to have. However, in...

How Q&A Videos Help with Video Marketing

Have you ever been in a situation where you’ve had a question about something, but were too afraid to ask? Then you noticed other people had the same question as you, so you feel a sense of relief. This is where Q&A videos can be helpful. First of all, don’t ever be afraid to ask questions....

Video Content Marketing: Go Behind-the-Scenes

In my opinion, one of the best parts of purchasing your favorite movie on Blu-Ray or digital is that it often comes with extra content, like behind-the-scenes footage. It’s really interesting to see what goes into making some of my favorite movies. Behind-the-scenes content helps people (including...

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