Blog
How to Announce Something Big with Video Content
Your company has some really exciting news they want to share with the world. Something big for your company is about to happen. All hands are on deck. Sales, creative, marketing, and customer service are all on standby waiting for direction. Should you announce...
Best Practices for Video Marketing on LinkedIn
There is a very good chance that those in a professional work environment use LinkedIn in some capacity. Sure - you don’t share fun recipes on LinkedIn like you can on Facebook, nor do you share memes you may only see on Twitter - but LinkedIn is still a great place...
Best Practices for Video Marketing on YouTube
I’m not even going to make a joke about people in our current digital age being unaware of YouTube. It may be challenging for some to think of a time before YouTube. Even though there are other places people can venture to for video content, YouTube has exploded to...
How to Write a Simple Video Script
You have done all the legwork, and you are ready to shoot your first video. You know why you need video content for your business, so it’s about time you actually make some videos, but now you need to figure out what to say. Here’s the BIG problem - you’re not a...
How to Optimize Video Content for LinkedIn
In a social media world where food videos and baby pictures dominate Facebook and memes, and celebrity spats define Twitter, an effective social network for the serious business professional may seem impossible. Luckily, LinkedIn is built for business. LinkedIn is one...
How To Integrate Video Into Your Content Marketing Strategy
Should you integrate video into your content marketing strategy? Picture this, Worldometers estimates that more than 3.1 million blogs are posted each day. The internet is a sea of words. No one has the time to read everything that is posted online. In such confusion,...
Target Your Customers, Not Just Viewers
Target your customers, not just viewers. Study after study has asserted that video is the internet's most effective and engaging form of content. You can get more across in one 2-3 minute video than you can in an article, a series of images or audio track. The ability...
Why Goals are Important in Video Marketing (and Any Other Marketing)
Goals are incredibly important to your video marketing campaign. In fact, goals are important to any video marketing campaign. If you don’t know what you are trying to accomplish with a campaign, how can you determine whether it was a success or a failure? Know Your...
Video Marketing for Tech – Making Video Content for Your Brand
So you’re a startup company with a focus on using technology to solve a particular problem. You may have just secured some great venture capital funding or are looking for investors in your product or service. Or, lucky for you, it’s time to bring your product or...