How to Successfully Get Video Testimonials for Your Business

3 Steps to Developing Successful Testimonial Videos

In the age of digital marketing, capturing the voices of satisfied customers has become essential. And while written testimonials have their place, video testimonials are the gold standard. If you’re wondering how to get video testimonials and leverage them for business growth, read on.


1. Understand the Value

Before you get video testimonials, it’s crucial to comprehend their worth. Video testimonials humanize your brand, allowing potential clients to see real people who’ve benefitted from your product or service. This authentic representation boosts trust and encourages conversions.


2. Identify Satisfied Customers

To get video testimonials, start by pinpointing your happiest customers. Look through your reviews, feedback forms, and emails for clients who’ve had positive experiences. Approaching these clients directly increases the likelihood they’ll be willing to participate.


3. Make it Simple

When requesting testimonials, ensure the process is straightforward. Provide clear guidelines on what you’re looking for, offer sample questions, and consider using user-friendly platforms or apps that facilitate video recording and uploading.


4. Ensure Authenticity

While it might be tempting to script the testimonials, authenticity is key. Encourage clients to speak from the heart, detailing their personal experiences. Genuine testimonials resonate more deeply with potential clients than rehearsed ones.


5. Showcase Diversity

When you get video testimonials, aim for a diverse representation of your clientele. This shows prospects that a wide range of people benefits from your offerings, making your brand more relatable to different demographics.


6. Edit Thoughtfully

Once you’ve gathered your testimonials, editing is vital. While maintaining the original message, ensure the video is concise, engaging, and free of technical issues. Incorporate branding elements subtly, and remember, the focus should remain on the client’s experience.


7. Promote Widely

After creating polished testimonials, it’s time to share them. Use them on your website, especially on landing and product pages. Additionally, share the testimonials on social media platforms, email newsletters, and even in paid advertising campaigns.


8. Keep it Ethical

Always obtain proper permissions before using any testimonial. Ensure participants know where and how their video will be used, and always respect their wishes if they change their mind later on.

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Video testimonials are potent tools in the digital marketing arsenal. If you want to get video testimonials, approach the process with respect, authenticity, and a clear strategy in mind. By doing so, you’ll boost your brand’s credibility, foster trust, and potentially see a rise in conversions.

Neil K Carroll

Neil K Carroll


I was your average small-town video guy, but when the pandemic hit, everything changed.

I ran a traditional video production agency with exclusively local clientele, a downtown studio, and a busy schedule. My days were long, travel frequent, and life as I knew it revolved around producing video content for my clients.

Then everything changed. Schools and daycares closed, my professional life was disrupted, and I found myself navigating a new path. It was one of uncertainty, with no end in sight and no destination obvious, but it demanded flexibility and resilience.

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