Blog
Video Marketing for Tech – Making Video Content for Your Brand
So you’re a startup company with a focus on using technology to solve a particular problem. You may have just secured some great venture capital funding or are looking for investors in your product or service. Or, lucky for you, it’s time to bring your product or...
What Goes Into Making a Video?
In our last blog post, we had an overview of the different types of video production companies you could hire to help bring your project to life. Those included the “guy with a camera/hobbyist,” “modern video production companies” and the “traditional production...
How to be Comfortable on Camera
https://youtu.be/6rEWr7bOMCo So you’ve decided to finally take a stab at this whole “video” thing. But there’s just one problem - you’ve never been on camera before. Or maybe you are simply not comfortable on camera. You equate it to getting up on stage in...
Best Practices for Video Marketing Campaigns
If you aren’t using video already as part of your marketing campaigns, you might want to start. It’s highly likely that your competitors are already doing so. Video is one of the most shareable, engaging and informative types of content out there. With video, you can...
Top 3 Business Problems Video Marketing Can Solve
If you’ve been on our blog before, you know how much we stress adding video to your content marketing strategy. Are you consuming media about marketing? Then you are probably aware of how important video is. If you’ve been on the Internet before, you’ve seen a video....
3 Steps to Developing Successful Testimonial Videos
Testimonial videos are a dominant form of video marketing content. Successful testimonial videos typically feature satisfied customers gushing about your business. How great is that? Can you think of a more compelling message than someone from your target market...
Create a Series. Why One Video Is Not Enough.
I hear it all the time. ‘We want to create an overview video for our homepage to let our customers know what we are all about.’ And this is a great idea. Overview videos are effective in conveying your story to your target audience, but if you want to use video...
How Video Helps Build Trust
https://youtu.be/zJikNRlY2VY Building Trust Can Be Tough In today’s online world, it’s easy to put a few bucks behind a Facebook post, select your target audience and hope that the right people see your product/service/offer. But, numerous ads bombard people all day....
Video: The Web’s Most Shareable Medium
From billboards to social media, restaurant menus, and everywhere in between, video is by far the most shareable medium. Do you know why? #1 - Video shares nonverbal communication A lot of what we say is in the things we don't say. The way we look at...