Top 3 Business Problems Video Marketing Can Solve

If you’ve been on our blog before, you know how much we stress adding video to your content marketing strategy. Are you consuming media about marketing? Then you are probably aware of how important video is. If you’ve been on the Internet at all before, you’ve seen a video before.

Let’s say you’re a business and you have a problem. Well, maybe you have a few issues that can easily be solved. And maybe solving these problems will lead to an increase in sales and more happy customers. Today, we are going to discuss what we consider to be three business problems video marketing can solve (in no particular order).

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Generating Leads and Sales

Oh boy, this section could have its dedicated blog post. It is complex business. Increasing awareness and conversions is an integral part of a company. From a top-level perspective, you and your business can use video to help customers through the entirety of the sales funnel. Depending on your product or service, your sales funnel may be different from others. However, the principle is the same.

Awareness

From an awareness standpoint, use video to let potential new customers get to know you. Create a company culture video that showcases the exciting aspects of your company. Highlight certain employees and let people get to know you and your brand. Using video to build relationships with people will be critical for future growth and development.

Consideration

Thinking about the consideration stage, try using testimonial videos of people who have used your product or service before. Using a testimonial video to showcase genuine reactions can help buyers who may still have questions or concerns. You could also try creating a video that covers frequently asked questions by consumers when deciding to make a purchase. If you have a sales team, they can use this FAQ style video during the sales process to help inform people and help close deals.

Purchase

As for the end of the funnel, use video to keep customers informed and engaged. Create “How-To” videos for simple tasks to help your customers. Depending on the size of your business, this can alleviate the need for people to call in for help or ensure people don’t return your product. Use video to make sure you stay relevant in people’s mind after the sale. Send them an email with a video attachment to check in with them after the sale. Wistia wrote an awesome blog post on using video in the sales funnel that you can check out here.  

Rank Better In Searches

Search engine optimization, or SEO, is an exciting topic. It always appears that certain aspects keep changing and some tech company is always changing their policies. A constant, however, is that using video helps you rank higher in search engines. One of the main reasons video improves SEO is that video generally involves links. Explicitly speaking, videos you post will typically have a link that sends people back to your site, or someone else is linking to your video. If you post a video on YouTube, make sure to have the description of the video as detailed as possible and include a link back to your website (just make sure to not come off as spam or as a robot). Then, you can embed this video on your website and gain qualified referral traffic. Video also helps to increase the amount of time on a page, and search engines like that. In the section above, we discussed a few ways to use video within the sales funnel. The remarkable thing about that is that assuming you follow through, you’re going to end up creating a ton of video content. We can talk about “quality VS quantity” another day, but this couldn’t be better for your online presence. By disseminating videos across your various social platforms, you’ll begin to increase brand awareness and rank higher. Make sure to keep in mind the kind of video content your target market would like and go from there.

Evergreen Content

The nice thing about online digital video is that some content can act as evergreen content. For the most part, video can live on its own after it’s been posted. First you’ll want to push it out on your various social channels and make sure to sure it, but video is the gift that keeps on giving. You may only have to update specific videos every couple of years, but other than that, some videos people will be able to get plenty of use from.  
 

Targeting the Right People For Your Brand

The Internet is huge. Like, there is a ton of information out there. There were 3.58 billion people who used the Internet in 2017 and there are people out there who are looking to use your product or service. While TV is still an excellent method of advertising, it is often more expensive than advertising online. Not to mention, you don’t get the same metrics and data from a TV campaign that you can online. If you need to edit something on the fly, you can do that with online advertising. So where does video fall into play with this? Well, we talked about using video to help generate leads and sales. We also discussed how video could help increase your SEO rankings. These videos work organically or be set up an ad campaign on a platform like Facebook. There, you can establish a target audience and target the people who would best benefit from your product or service. It costs less to run an ad campaign on social media, and you can measure and track results. You can then use these results to better tailor content the next time you run an ad campaign. Different video metrics will mean different things. You can check out this post to learn more about it.
 
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Conclusion

Whether you’re the CEO of a Fortune 500 company or the owner of a small pizza shop, you can use video to help solve various business problems. This list only touches base on a few different areas, but there are plenty more problems in business that video can help with. The important thing to know is that using video marketing can increase your sales and brand awareness for the long haul.

Neil K Carroll

Neil K Carroll

Owner

Experienced creative professional with a love for breakfast sandwiches and a strong disdain for grinders.

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neil@vidwheel.com

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