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Benefits of Video Marketing for Tech Companies
Video marketing used to be limited to commercials on television. With the ubiquity of the internet, though, businesses have the ability to use video in a multitude of ways in order to reach current and potential customers with engaging content that speaks directly to...
How Video Testimonials Increase Product Demo Requests
The world of technology is a crowded place. New tech companies popping up like dandelions in basements and dorm rooms around the world. The marketplace can sometimes feel like a thousand people all yelling for attention at once—regardless of whether they are producing...
“How It Works” – Every Tech Platform’s Most Important Video
If you make only one video for your tech company and never make another video again, the demonstration video is the one in which you should invest your time and energy. Your customers need to know how it works. Whether you are posting on your homepage, on a sales or...
How to Optimize Your Blog with YouTube Video Content
Every blog post could do with a YouTube video. It's a fact, supported by countless sources of research. If you include a video on a post or page, your conversion rate will increase by a shocking 80% on average. It will also lengthen how long the average visitor spends...
How to Develop a Video Content Strategy for Your Business
Contrary to the belief of many businesses ready to jump on the video marketing bandwagon, kickstarting a video marketing campaign is not as simple as publishing a video. Like other forms of marketing, there has to be a strategic approach if you want to use your time...
How to Bolster Your SEO with Video Content
The still-growing use of mobile devices was the latest thing to widely impact the approach of marketers to the ever-changing digital landscape, and the next thing on the horizon is most certainly video content. It already makes up about 64% of the traffic crossing the...
The 7 Best Practices of Video Content Marketing
It's a fact that video content is more compelling and engaging than text-based content. People are more likely to share video-based content, and also more likely to sit through its entire duration compared to an article, which can just be skimmed or skipped all...
Why Google Loves Video Content
Google Loves Video Content It's not your imagination. Google loves video content. In fact, Google loves video more than your 2000-word articles. There's a simple reason why: Consumers like video content more than your 2000-word blog posts. Many marketers make the...
10 Alarming Video Content Statistics
Did you know that more than half a billion people (more than 500 million) are watching videos on Facebook each and everyday? Over the next four years, it has also been predicted that internet video traffic will make up more than 80% of all consumer traffic on the...