How to Optimize Your Blog with YouTube Video Content
Every blog post could do with a YouTube video. It’s a fact, supported by countless sources of research. If you include a video on a post or page, your conversion rate will increase by a shocking 80% on average. It will also lengthen how long the average visitor spends on your page, and raise your engagement rates overall. Google also gives particular prominence to content that includes a video, so here are some ways to add YouTube video to your posts:
Embed Other ContentEmbed a video into each of your blog posts, and on your landing pages, to get direct benefits from Google’s automatic “SEO boost” that it gives to video-based content. Including video also makes your content more engaging and dynamic for your users. Even if you haven’t created a video relevant to your next blog post, you can include a YouTube video by embedding it.
Use Existing ContentIf you do have existing YouTube videos that are somehow related to the topic at hand, don’t hesitate to utilize them instead of embedding someone else’s content. The video you create does not have to directly line up with the content you are writing, so long as there is overlap between the video’s topic and the article’s topic. For instance, an article about “Why A Beach Wedding Might Be For You” could include a video about the year’s top wedding dress styles. The video and the blog are likely to both interest the same audience.
Create New ContentNext time you make a how-to post, creating a new video to go along with it is a great way to take full advantage of the various learning styles. While many people prefer a written walk-through, others may prefer video. Walkthroughs are more effective at showing a process compared to still images or words. Design a video tutorial tailored paired with the next how-to content you publish. This strategy works for businesses of all sizes and industries.
Include LinksMany people viewing content on YouTube might be hearing about your business for the first time. Placing a link in your YouTube video that leads to your blog will help drive some of these viewers to your website. You can then send them directly to relevant product pages and blog posts. This strategy will help you turn a first-time viewer into an interested lead. Linking to your site in your video’s description is the most direct and most straightforward way to do this. You can connect to your homepage, or get more specific by tailoring the link based on the video’s content. The latter approach is likely to get you better results.
ConclusionIntegrating YouTube videos into your content marketing strategy can offer enormous benefits for small and medium-sized businesses alike, and it can even be the first point of contact between your brand and new customers. Video is one of the most engaging and dynamic forms of content on the web, and the distinct SEO perks that come along with it can do wonders for your business.
Do you need more help developing your video content strategy? Download the Video Marketing Strategy Blueprint (PDF). It is a quick, actionable guide to get you on the right path.
Neil K Carroll
Experienced creative professional with a love for breakfast sandwiches and a strong disdain for grinders.
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