If you aren’t using video already as part of your marketing campaigns, you might want to start. It’s highly likely that your competitors are already doing so. Video is one of the most shareable, engaging and informative types of content out there. With video, you can...
Video Marketing
Top 3 Business Problems Video Marketing Can Solve
If you’ve been on our blog before, you know how much we stress adding video to your content marketing strategy. Are you consuming media about marketing? Then you are probably aware of how important video is. If you’ve been on the Internet before, you’ve seen a video....
3 Steps to Developing Successful Testimonial Videos
Testimonial videos are a dominant form of video marketing content. Successful testimonial videos typically feature satisfied customers gushing about your business. How great is that? Can you think of a more compelling message than someone from your target market...
Create a Series. Why One Video Is Not Enough.
I hear it all the time. ‘We want to create an overview video for our homepage to let our customers know what we are all about.’ And this is a great idea. Overview videos are effective in conveying your story to your target audience, but if you want to use video...
How Video Helps Build Trust
https://youtu.be/zJikNRlY2VY Building Trust Can Be Tough In today’s online world, it’s easy to put a few bucks behind a Facebook post, select your target audience and hope that the right people see your product/service/offer. But, numerous ads bombard people all day....
Video: The Web’s Most Shareable Medium
From billboards to social media, restaurant menus, and everywhere in between, video is by far the most shareable medium. Do you know why? #1 - Video shares nonverbal communication A lot of what we say is in the things we don't say. The way we look at...