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8 Statistics That Will Make You an Instant Believer in Video Marketing
Every good marketer already knows it: With people's busy schedules and short attention spans, simple text is by no means an effective way to get your message across. If you want a user to actually process what you're saying, you need to go a different route. Video...
How to Evolve Your Social Media Strategy with Video
If your company is already on YouTube, Facebook, Twitter, Instagram, and/or Snapchat, you’re halfway there. Why just halfway? Because experts are calling 2018 the year of video dominance in social media. Ignoring video means you’ll be left behind. Let’s look at one...
Best Practices for Adding Demo Videos to your Marketing Strategy
Demo videos look simple, but are deceptively tricky to produce. These instructional videos, which introduce products and show how things work and pack a huge amount of information into just a few minutes of footage. Here are some best practices that will help you make...
How to Speak Directly to Your Target Audience with Video Marketing
https://www.youtube.com/watch?v=o03-PasTgRU A common mistake in video marketing is to assume your audience is everyone. Sure, it would be amazing to reach all 30 million people who visit YouTube each day. But precisely 0% of businesses reach every video viewer....
Best Practices for Adding Testimonial Videos to Your Marketing Strategy
Testimonial videos are a powerful force. 72% of consumers say testimonials and positive reviews make them trust a business more, and 88% trust testimonials as much as recommendations from people they personally know. Pair that with video, which currently accounts for...
How to Develop a Video Marketing Strategy
So you’re not Ed Sheeran. You’re not Pepsi. You don’t have millions to invest in video marketing, and your goal isn’t really to become one of the top 10 viral videos of the year — although that would be nice. Instead, what you need is a sensible, effective video...
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Why Video Is Awesome #11 – Video Analytics
Why Video is Awesome #11 - Video Analytics Reason #11 why video is awesome is access to awesome video analytics. With YouTube’s video analytics you can not only find out how many potential clients have seen your video. You can also tell how long they watched, how they...
Improve Your Campaign #10 – YouTube Video Descriptions
In our last video in this series we talked about Tags. Today let’s talk about your YouTube descriptions. They are very important to your video marketing efforts. Here are three quick tips: Write Long Video Descriptions Unlike your video itself, brevity is not...