In the age of digital marketing, capturing the voices of satisfied customers has become essential. And while written testimonials have their place, video testimonials are the gold standard. If you’re wondering how to get video testimonials and leverage them for business growth, read on.

 

1. Understand the Value

Before you get video testimonials, it’s crucial to comprehend their worth. Video testimonials humanize your brand, allowing potential clients to see real people who’ve benefitted from your product or service. This authentic representation boosts trust and encourages conversions.

 

2. Identify Satisfied Customers

To get video testimonials, start by pinpointing your happiest customers. Look through your reviews, feedback forms, and emails for clients who’ve had positive experiences. Approaching these clients directly increases the likelihood they’ll be willing to participate.

 

3. Make it Simple

When requesting testimonials, ensure the process is straightforward. Provide clear guidelines on what you’re looking for, offer sample questions, and consider using user-friendly platforms or apps that facilitate video recording and uploading.

 

4. Ensure Authenticity

While it might be tempting to script the testimonials, authenticity is key. Encourage clients to speak from the heart, detailing their personal experiences. Genuine testimonials resonate more deeply with potential clients than rehearsed ones.

 

5. Showcase Diversity

When you get video testimonials, aim for a diverse representation of your clientele. This shows prospects that a wide range of people benefits from your offerings, making your brand more relatable to different demographics.

 

6. Edit Thoughtfully

Once you’ve gathered your testimonials, editing is vital. While maintaining the original message, ensure the video is concise, engaging, and free of technical issues. Incorporate branding elements subtly, and remember, the focus should remain on the client’s experience.

 

7. Promote Widely

After creating polished testimonials, it’s time to share them. Use them on your website, especially on landing and product pages. Additionally, share the testimonials on social media platforms, email newsletters, and even in paid advertising campaigns.

 

8. Keep it Ethical

Always obtain proper permissions before using any testimonial. Ensure participants know where and how their video will be used, and always respect their wishes if they change their mind later on.

Conclusion

Video testimonials are potent tools in the digital marketing arsenal. If you want to get video testimonials, approach the process with respect, authenticity, and a clear strategy in mind. By doing so, you’ll boost your brand’s credibility, foster trust, and potentially see a rise in conversions.

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Neil K Carroll

Neil K Carroll

Owner

Most of what you see out there is just noise. And it’s getting worse.

For a B2B company, the only thing that actually cuts through is real proof.

So why is it always an afterthought?

When it comes to testimonials, most businesses are Reactive. They wait for a client to say something nice and hope they can turn it into a post. I help B2B firms, Agencies, and Founders move to a Proactive Model - a real system for capturing and using your best client stories to drive your business forward.

At vidwheel, we fix the two things that usually stop these stories from being told:

1. Distance (Geographic Friction) Your best clients often aren't in your zip code. We solve this by shipping the vidKit v3.1 - a pre-configured, "push-button," two-camera mini-studio - right to their door. They get an easy experience; you get high-quality video without the headache or cost of a travel crew.

2. The Message (Messaging Friction) Most testimonials are just "fluff" that doesn't actually sell anything. We use rootThread analysis to dig past the empty language and find the specific ROI data and "objection-killers" your sales team needs to actually close deals.

What you get with a rootThread video:

- The Video: A 2-minute, high-quality testimonial focused on what matters.
- The Report: A breakdown of the messaging cues and "objection killers" we found.
- The Social Stack: Ready-to-use clips for LinkedIn and sales emails.

For Agencies: We’re your invisible video department. We handle the gear and the shipping so you can offer high-end video packages to your clients without the overhead of a video crew or the low-quality of a Zoom recording.

The world doesn't need more "content." We'd probably all be better off with less of it. What we need is better evidence.

Stop guessing. Start proving.

Let’s talk.