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Get Your Video Podcast Ready: 5 Myths Holding You Back from Success

Podcasting has become a popular medium for creating and sharing content. With the rise of video, podcasters have started to incorporate video into their shows to engage with their audiences better. However, many people are still hesitant to get started with video podcasting, mainly due to myths that have been perpetuated in the industry. In this post, we’ll debunk five of the most common myths holding you back from video podcasting success.

Myth #1: Video Podcasting is Too Expensive

Many people believe that video podcasting requires a significant investment in equipment and software. While it’s true that you need a few essential items to get started, the cost doesn’t have to be prohibitive. Most smartphones have high-quality cameras that can be used to record video podcasts. You can also purchase a reasonably priced tripod to keep the camera steady. If you want to improve the audio quality, a decent microphone can be found for less than $100.

For editing, you can use free or low-cost software such as iMovie or Windows Movie Maker. These tools offer basic editing features that are more than enough to get started. As you become more experienced and your budget allows, you can invest in better equipment and software. But to get started, all you need is a smartphone, tripod, microphone, and editing software.

Myth #2: You Need to Be a Tech Expert

Some people think that video podcasting requires advanced technical skills. While it’s true that you need to have some basic knowledge of video editing and production, you don’t need to be a tech expert. Most editing software comes with user-friendly interfaces that are easy to navigate. You can also find plenty of free tutorials and resources online to help you learn the basics.

Additionally, many video podcasters partner with production companies that can handle the technical aspects of the show. These companies can help with everything from equipment setup to post-production editing. If you’re not comfortable with the technical side of video podcasting, partnering with a production company can be an excellent option.

Myth #3: Video Podcasts Require High Production Value

Some people believe that video podcasts need to have high production value, with complex lighting setups, elaborate sets, and professional-grade equipment. While a polished look is desirable, it’s not necessary for success. What’s more important is that the content is engaging, informative, and valuable to your audience. As long as your video podcast delivers on these points, your viewers will be willing to overlook any production flaws.

Myth #4: Video Podcasts Take Too Much Time

Creating video content can be time-consuming, but it doesn’t have to take over your life. The key is to be efficient with your time and focus on creating high-quality content. You can streamline the production process by batching your content creation, recording multiple episodes at once, and planning out your content in advance. With a little bit of planning and organization, you can create video podcasts without sacrificing your other commitments.

Myth #5: Video Podcasts are Only for Large Brands

Some people believe that video podcasting is only for large brands with massive audiences. However, video podcasting is a medium that can benefit businesses of all sizes. By creating valuable content, you can attract a loyal following and establish yourself as an authority in your industry. Additionally, video podcasts offer opportunities for networking, collaborations, and sponsorships that can help grow your business.


Video podcasting is a powerful medium for creating engaging and informative content that can help you grow your audience and establish yourself as an authority in your industry. Don’t let these common myths hold you back from getting started. With a little bit of investment, planning.