How to Optimize Your Video Marketing Campaign

Mar 8, 2018

Every good marketer already knows it: With people’s busy schedules and short attention spans, simple text is not always the most effective way to get your message across. If you want a user to actually process what you’re saying, you may need to go a different route. Video marketing is an excellent way to portray emotion and tone in a way that text simply never could. As the old saying goes: “A picture is worth a thousand words.”

#1 Make Great Content

You wouldn’t publish a half-done or un-proofread post to your blog, would you? Video content created for your company should be held to the highest quality standards. That means high quality filming, a professional microphone setup, and excellent lighting. Anything less means you are representing your company in an unprofessional way. This will turn users off and leave you with very little brand authority or trust.

You should do everything you can to ensure that your company comes across in all of your video content as well-informed and professional. Before you can do anything with any video, you should check it against your Video Quality Standards checklist:

  • Excellent lighting: No graininess, no weird shadows, and no need to turn screen brightness up to 100% to make everything out in vivid detail.
  • Relevant setting: Why would you film a “Meet Our Founder” video in a car or restaurant? Use relevant and professional settings, but keep in mind the setting.