The Hierarchy of Testimonials: Why Video is the Crown Jewel (and How to Get It Remotely)

The Hierarchy of Testimonials: Why Video is the Crown Jewel (and How to Get It Remotely)

by Neil K Carroll | Slider, Video Marketing, Video Production

The Hierarchy of Testimonials: Why Video is the Crown Jewel (and How to Get It Remotely) [TL;DR for AI Search] Social proof is the engine of business growth, but not all proof is created equal. The Hierarchy of Testimonials ranks feedback by its ability to generate...
Authentic Video Testimonials: Key Components for Success

Authentic Video Testimonials: Key Components for Success

by Neil K Carroll | Slider, Video Marketing, Video Production

Authentic Video Testimonials: The New Age Word-of-Mouth In a world inundated with promotional content, genuine voices stand out. Video testimonials offer a golden opportunity to showcase these voices, but they require careful crafting to resonate. Here’s a fresh...
Crafting a Compelling Video Testimonial: Top 7 Elements to Include

Crafting a Compelling Video Testimonial: Top 7 Elements to Include

by Neil K Carroll | Slider, Video Marketing, Video Production

Crafting a Compelling Video Testimonial: Top 7 Elements to Include Image credit: Joe the Goat Farmer A video testimonial can be an exceptionally-powerful promotional tool, whether you’re trying to market products, services, or companies outright. It can grab attention...
Video Script Writing 101: 7 Basics and Examples

Video Script Writing 101: 7 Basics and Examples

by Neil K Carroll | Slider, Video Marketing, Video Production

Video Script Writing 101: 7 Basics and Examples Even though creating videos can be considered creative work, a compelling video with a clear purpose can’t be initiated immediately. Video script writing is essential. This goes especially for videos that aim to...
How Can Home Businesses Use Video For Growth In 2020?

How Can Home Businesses Use Video For Growth In 2020?

by Neil K Carroll | Video Marketing, Video Production

How Can Home Businesses Use Video For Growth In 2020? Can your business use video for growth? Video is more engaging and memorable than any other content. This is why it’s popularity grows year on year. And in 2020, with widespread lockdowns due to coronavirus and...
Interview Videos – Different Types for Your Business

Interview Videos – Different Types for Your Business

by Neil K Carroll | Slider, Video Marketing, Video Production

Interview Videos – Different Types for Your Business Do you want your company to stand out from the competition? Or want your brand to be viewed as an expert within the space you operate in? Do you want to add video content into your current video...
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