Video Script Writing 101: 7 Basics and Examples

Jul 25, 2020

Video Script Writing 101: 7 Basics and Examples

Even though creating videos can be considered a piece of creative work, an effective video with a clear purpose can’t be created in the spur of a moment. Video script writing is important. This goes especially for videos that have the purpose of improving different segments of your business. Therefore, it’s important that you go through a detailed process of preparation before you start shooting a video. And that involves writing a quality video script.

Video scripts are essential if you want your material to help you achieve your goals. That’s why we’ve decided to help you learn how to write a great video script. Here are 7 basic tips you should know, followed by useful examples to help you understand it all.

Let’s break it down together.


Construct a Plan

Before you start thinking about shooting your video or even writing your script, you need to make sure you’ve got a plan that covers all aspects of making this video.

That includes creating a brief that will give you guidance during the entire process of creating this new video.

The brief needs to help you define the following aspects of your new video:

  • main message
  • main goal
  • call-to-action you’ll be sending
  • the target audience for the video
  • main takeaways

For example, the video’s title is “6 Brilliant Tips to Clean Your Oven” then your target audience is mostly women, your main goal is to teach them those tricks and have them buy the products you’ll be mentioning.

Decide who you’re targeting and what you wish them to learn, and do after watching the video. Once you define this, you’ll be able to proceed to more writing-related steps of the process.


Create the Outline

Now it’s time to dig a bit deeper into the actual idea that you plan on placing in the video.

Creating an outline for your script implies listing the main ideas you’ll be covering, in a coherent and logical order.

So, if you’re doing a video such as “How to Start a Garden in 7 Easy Steps” your outline could go something like this:

  • Find the Right Spot
  • Get the Equipment
  • Select What to Grow
  • Buy The Seeds
  • Prepare the Land
  • Plant
  • Take Care of Your Plants

The outline is there to help you further develop your script and make sure you leave nothing out.


Speak Conversationally

While you’re thinking about what to say and what to put in our video script, you need to make sure your tone and style are conversational.

You need to avoid the following:

  • being too formal
  • using overly technical vocabulary
  • sounding boastful and pretentious

On the contrary, you should sound like you’re having a conversation with your friend.

Mario Pearson, a video scriptwriter, and writer at Supreme Dissertations agrees:” It’s always a good idea to speak using plain language in your videos, and by that, I don’t mean slang. This will make the video easy to understand, and you’ll seem more relatable and friendly.”

Effective Introduction

People tend to make judgments based on the first couple of seconds of the video. If you don’t use them wisely, you might lose potential audience members.

This is why your video introduction has to be:

  • brief
  • concise
  • attention-grabbing

Make sure that you introduce yourself, and tell your audience exactly what to expect from the video. Here’s an example:

  • Hi, I’m Ted from Gardens Rock, and in this video, I’m going to teach you how to start your own garden by following my 7 super-easy steps.

The introduction needs to be inviting and informative, making sure all the audience members get the right idea about the video.


Be Concise

Most people today don’t have much patience when they’re looking for information online. If they don’t like what they hear at any moment, they’ll easily turn off the video and move to your competitors.

This is why, when writing the video script, you have to be very concise.

Here’s what that means:

  • avoid fluff words
  • avoid repetition
  • get straight to the point
  • use short sentences

If you take too much time to get to the point, you’ll irritate your viewers and they’ll give up on you.

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Revise your script over and over again, removing anything unnecessary or meaningless from it. Leave only the lines that provide actual value.


Plan For Other Elements

If you thought that writing your script is only about the words you’ll be saying, you’re wrong. The script needs to involve and cover all the other elements that you’ll be using in the video:

  • music
  • visuals
  • sound effects
  • voice-over
  • graphics

That means that you have to write down every single detail including the elements we’ve listed above. Here’s what it looks like:

  • “You can buy any seeds that you like, but I personally use the Extra Seed+ (image of the Extra Seed+ packaging appears for 2 seconds) so I would recommend that you do the same.”

Script in all the details and make sure you’ve got it all under control.


Read Out Loud

After you finish writing your script, it’s time to take it for a test ride.

Reading the script out loud is an important final step. While you’re doing it, make sure that you:

  • read every word
  • make no improvisation

This way, you’ll make sure you know exactly what it will sound like once you start recording it for real. Also, you’ll be practicing it exactly the way you’ll record it.

As you read out loud, think about the way it sounds to you or a person you’re reading to as a test. If there is anything that sounds unnatural, make the necessary adjustments.

Also, don’t forget to end with a strong call-to-action.

Final Thoughts

When you’re writing a video script, you need to have a clear plan about what you want to achieve and how you plan on doing it. The script should serve as guidance and reminder through the process of video creation.

Use the tips above to write a great video script that will help you make a memorable, effective video for reaching your goals.

Bridgette Hernandez is a copywriter and freelance blogger. She’s currently working as a writer at Classy Essay and Grab My Essay. She’s also an editor at Top Essay Writing and Subjecto. Her passion for writing has turned into a career and her main goal is to always provide accurate, reliable information.

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