Should you integrate video into your content marketing strategy? Picture this, Worldometers estimates that more than 3.1 million blogs are posted each day. The internet is a sea of words. No one has the time to read everything that is posted online. In such confusion,...
Target your customers, not just viewers. Study after study has asserted that video is the internet's most effective and engaging form of content. You can get more across in one 2-3 minute video than you can in an article, a series of images or audio track. The ability...
Goals are incredibly important to your video marketing campaign. In fact, goals are important to any video marketing campaign. If you don’t know what you are trying to accomplish with a campaign, how can you determine whether it was a success or a failure? Know Your...
So you’re a startup company with a focus on using technology to solve a particular problem. You may have just secured some great venture capital funding or are looking for investors in your product or service. Or, lucky for you, it’s time to bring your product or...
In our last blog post, we had an overview of the different types of video production companies you could hire to help bring your project to life. Those included the “guy with a camera/hobbyist,” “modern video production companies” and the “traditional production...
https://youtu.be/6rEWr7bOMCo So you’ve decided to finally take a stab at this whole “video” thing. But there’s just one problem - you’ve never been on camera before. Or maybe you are simply not comfortable on camera. You equate it to getting up on stage in...