by Neil K Carroll | Video Marketing, Video Production
8 Statistics That Will Make You an Instant Believer in Video Marketing Every good marketer already knows it: With people’s busy schedules and short attention spans, simple text is by no means an effective way to get your message across. If you want a user to...
by Neil K Carroll | Video Marketing, Video Production
Best Practices for Adding Demo Videos to your Marketing Strategy Demo videos look simple, but are deceptively tricky to produce. These instructional videos, which introduce products and show how things work and pack a huge amount of information into just a few minutes...
by Neil K Carroll | Slider, Video Marketing, Video Production
How to Speak Directly to Your Target Audience with Video Marketing https://www.youtube.com/watch?v=o03-PasTgRU A common mistake in video marketing is to assume your audience is everyone. Sure, it would be amazing to reach all 30 million people who visit YouTube...
by Neil K Carroll | Video Marketing, Video Production
Best Practices for Adding Testimonial Videos to Your Marketing Strategy Testimonial videos are a powerful force. 72% of consumers say testimonials and positive reviews make them trust a business more, and 88% trust testimonials as much as recommendations from people...
by Neil K Carroll | Video Marketing, Video Production
How to Develop a Video Marketing Strategy So you’re not Ed Sheeran. You’re not Pepsi. You don’t have millions to invest in video marketing, and your goal isn’t really to become one of the top 10 viral videos of the year — although that would be nice. Instead, what you...