Use Video in Your Emails to Drive Engagement

Video has become an increasingly important tool for businesses looking to drive engagement through email marketing. In fact, statistics show that 88% of B2B buyers have watched videos to learn about products or services. In the last three months, while 95% of B2B buyers say that video plays an important role in making a purchase. With these numbers in mind, it’s clear that video can be a powerful tool for increasing engagement and driving conversions through email marketing.

In this presentation, Kevin Snow, a co-founder of Success Champions Networking and an expert in automation, sales, and marketing, discusses strategies for using video in emails to drive engagement and sales. One key tip that Kevin offers is to include the word “video” in the subject line of emails that contain or link to videos. This can help to increase the chances that people will open the email and watch the video. As users are accustomed to seeing the word “video” in relation to content that they can watch.

Tips to Drive Engagement

To make the most of video in emails to drive engagement, it’s important to make the first few seconds of the video engaging and interesting. This can help to hook the viewer and keep them watching. Kevin also recommends using video as a way to personalize emails, as this can help to build a sense of connection with the viewer.

Another effective use of video in emails to drive engagement is to demonstrate products or services. This can be especially helpful for businesses that sell physical goods, as it allows the viewer to get a better sense of what they are purchasing. Kevin suggests using video to show off features and benefits, as well as to address any potential objections that a viewer might have.

There are also a number of technical considerations that need to be taken into account when using video in emails to drive engagement. For example, Kevin advises using video hosting platforms, such as YouTube or Vimeo, to host the videos, as this can help to ensure that they are properly formatted and can be easily accessed by the viewer. It’s also important to optimize the video for different devices, as people may be accessing it from a variety of devices, including desktop computers, laptops, tablets, and smartphones.

Another important technical consideration is the use of video thumbnail images. These are small images that represent the video and are displayed in the email. Kevin suggests using thumbnail images that are eye-catching and representative of the content of the video, as this can help to increase the chances that people will click on the video and watch it.

Closing Thoughts

In conclusion, Kevin argues that video can be an effective tool for increasing engagement and driving conversions through email marketing. By following his tips and strategies, businesses can create engaging video emails that help to build connections with their audience and drive engagement. By using video hosting platforms, optimizing the video for different devices, and using eye-catching thumbnail images, businesses can ensure that their videos are accessible and effective in reaching their target audience.