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Why Video is Awesome #6 – Video is Reusable

Jun 2, 2016

Video is Reusable

One great benefit of web video is that it is video is reusable. And when I say reusable, I don’t mean that it can be watched over and over (though of course it can).

I’m talking about the many uses you can get out of single piece of well produced video. With just one video could target your customers with a video placement, embed it in your website, link to it in your email signature, share it via social media or incorporate it into a drip email campaign or other content marketing stream.

You will be hard pressed to find media as reusable and impactful as that. Now imagine what you could do with ten of them.

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