by Neil K Carroll | Apr 29, 2019 | Slider, The Tech Company's Video Marketing Playbook, The Video Marketing Blueprint, Video Marketing, Video Production, Web Video
Should You Use Humor in Your Video Marketing Strategy? It’s really easy these days to find a video online that’s funny, share it with your social circle, and get a good laugh out of it. Generally speaking, these videos are reserved for cute animals, SNL skits, or the...
by Neil K Carroll | Apr 22, 2019 | Slider, The Tech Company's Video Marketing Playbook, The Video Marketing Blueprint, Video Marketing, Video Production, Web Video
How to Announce Something Big with Video Content Your company has some really exciting news they want to share with the world. Something big for your company is about to happen. All hands are on deck. Sales, creative, marketing, and customer service are all on standby...
by Neil K Carroll | Mar 28, 2019 | Slider, The Tech Company's Video Marketing Playbook, The Video Marketing Blueprint, Video Marketing, Video Production, Web Video
7 Things That Go Into a Great Video Testimonial Image credit: Joe the Goat Farmer A video testimonial can be an exceptionally-powerful promotional tool, whether you’re trying to market products, services, or companies outright. It can grab attention and hold onto it....
by Neil K Carroll | Mar 13, 2019 | Slider, The Tech Company's Video Marketing Playbook, The Video Marketing Blueprint, Video Marketing, Video Production, Web Video
Best Practices for Video Marketing on LinkedIn There is a very good chance that those in a professional work environment use LinkedIn in some capacity. Sure – you don’t share fun recipes on LinkedIn like you can on Facebook, nor do you share memes you may only...
by Neil K Carroll | Feb 22, 2019 | Slider, The Tech Company's Video Marketing Playbook, The Video Marketing Blueprint, Video Marketing, Video Production, Web Video
Best Practices for Video Marketing on YouTube I’m not even going to make a joke about people in our current digital age being unaware of YouTube. It may be challenging for some to think of a time before YouTube. Even though there are other places people can venture to...
by Neil K Carroll | Feb 14, 2019 | Slider, The Tech Company's Video Marketing Playbook, The Video Marketing Blueprint, Video Marketing, Video Production, Web Video
How to Write a Simple Video Script You’ve booked a studio session with a local video production or video marketing agency. You know why you need to have video content for your business, so it’s about time you actually make some videos. Only thing you need to do now is...
by Neil K Carroll | Feb 6, 2019 | Slider, The Tech Company's Video Marketing Playbook, The Video Marketing Blueprint, Video Marketing, Video Production, Web Video
How to Optimize Video Content for LinkedIn In a social media world where food videos and baby pictures dominate Facebook and memes, and celebrity spats define Twitter, an effective social network for the serious business professional may seem impossible. Luckily,...
by Neil K Carroll | Nov 14, 2018 | The Tech Company's Video Marketing Playbook, The Video Marketing Blueprint, Video Marketing, Video Production, Web Video
How To Integrate Video Into Your Content Marketing Strategy Should you integrate video into your content marketing strategy? Picture this, Worldometers estimates that more than 3.1 million blogs are posted each day. The internet is a sea of words. No one has the time...
by Neil K Carroll | Oct 29, 2018 | Slider, The Tech Company's Video Marketing Playbook, The Video Marketing Blueprint, Video Marketing, Video Production, Web Video
Target Your Customers, Not Just Viewers Target your customers, not just viewers. Study after study has asserted that video is the internet’s most effective and engaging form of content. You can get more across in one 2-3 minute video than you can in an article,...
by Neil K Carroll | Oct 22, 2018 | Slider, The Tech Company's Video Marketing Playbook, The Video Marketing Blueprint, Video Marketing, Video Production, Web Video
Why Goals are Important in Video Marketing (and Any Other Marketing) Goals are incredibly important to your video marketing campaign. In fact, goals are important to any video marketing campaign. If you don’t know what you are trying to accomplish with a campaign, how...
