by Neil K Carroll | May 20, 2019 | The Tech Company's Video Marketing Playbook, The Video Marketing Blueprint, Video Marketing, Video Production, Web Video
Why You Need to Address FAQs Through Video Think about the last time you were researching a new product or service. You probably had a few (or maybe a lot) of questions you were looking to have answered. After all, you want to ensure you’re spending your money wisely.... by Neil K Carroll | May 13, 2019 | The Tech Company's Video Marketing Playbook, The Video Marketing Blueprint, Video Marketing, Video Production, Web Video
Create Product Videos with a Purpose Do a quick Google or YouTube search for anything related to a “product video” and you’ll get hit with a lot of results. They will probably consist of videographers giving you tips on how to shoot some product videos. That is... by Neil K Carroll | May 6, 2019 | The Tech Company's Video Marketing Playbook, The Video Marketing Blueprint, Video Marketing, Video Production, Web Video
Why Testimonial Videos Are Really (REALLY) Important There’s a good chance that one of your business goals is to streamline the customer service process and have happy customers (or clients). After all, if you don’t have happy people who use your product or service,...
by Neil K Carroll | Apr 29, 2019 | Slider, The Tech Company's Video Marketing Playbook, The Video Marketing Blueprint, Video Marketing, Video Production, Web Video
Should You Use Humor in Your Video Marketing Strategy? It’s really easy these days to find a video online that’s funny, share it with your social circle, and get a good laugh out of it. Generally speaking, these videos are reserved for cute animals, SNL skits, or the...
by Neil K Carroll | Apr 22, 2019 | Slider, The Tech Company's Video Marketing Playbook, The Video Marketing Blueprint, Video Marketing, Video Production, Web Video
How to Announce Something Big with Video Content Your company has some really exciting news they want to share with the world. Something big for your company is about to happen. All hands are on deck. Sales, creative, marketing, and customer service are all on standby...
by Neil K Carroll | Apr 16, 2019 | Slider, The Tech Company's Video Marketing Playbook, The Video Marketing Blueprint, Video Marketing, Video Production, Web Video
Why You Need to Create a Video Series It may not seem important to create a video series right off the bat, but it can be the right strategy. Let’s say your business just invested a ton of time (and money) into creating an overall brand video. This thing is top notch.... by Neil K Carroll | Apr 2, 2019 | The Tech Company's Video Marketing Playbook, The Video Marketing Blueprint, Video Marketing, Video Production, Web Video
What is a Video Marketing Agency? The digital world as we know it in 2019 is full of people who call themselves “digital marketers” when in reality, they just repost memes on Instagram. There’s a good chance someone in your social circle falls into this category.... by Neil K Carroll | Mar 28, 2019 | The Tech Company's Video Marketing Playbook, The Video Marketing Blueprint, Video Marketing, Video Production, Web Video
7 Things That Go Into a Great Video Testimonial Image credit: Joe the Goat Farmer A video testimonial can be an exceptionally-powerful promotional tool, whether you’re trying to market products, services, or companies outright. It can grab attention and hold onto it.... by Neil K Carroll | Mar 13, 2019 | The Tech Company's Video Marketing Playbook, The Video Marketing Blueprint, Video Marketing, Video Production, Web Video
Best Practices for Video Marketing on LinkedIn There is a very good chance that those in a professional work environment use LinkedIn in some capacity. Sure – you don’t share fun recipes on LinkedIn like you can on Facebook, nor do you share memes you may only... by Neil K Carroll | Feb 22, 2019 | The Tech Company's Video Marketing Playbook, The Video Marketing Blueprint, Video Marketing, Video Production, Web Video
Best Practices for Video Marketing on YouTube I’m not even going to make a joke about people in our current digital age being unaware of YouTube. It may be challenging for some to think of a time before YouTube. Even though there are other places people can venture to... 