You can be certain that your target market will receive your message with Guaranteed Views. This service takes video content and promotes it via Google’s Display network. As part of the Guaranteed Views service we create Video Ads that distribute your content to some of the web’s most popular sites and apps. The best part; Video Ads are only shown to people that you want to see them and you won’t pay unless they view your video. In other words, you don’t waste money advertising to people who aren’t interested in your company.
What are Video Ads?
Any video uploaded to YouTube can be used as an ad. Pre-roll video ads appear before other videos on YouTube, partner sites and apps. Other video ads appear beside playing videos and/or in search results.
Why is this a great way to advertise?
There are three reasons that Guaranteed Views are a great way to advertise.
Guaranteed Views are a cost-effective way to get your message to your target market. Views in our typical Guaranteed Views campaigns cost as little as $0.10 per view and that isn’t just a passing glance. A user has to view at least 30 seconds of your video or engage with it in some other way for it to count as a view. You only pay when people show a real interest.
The 30 second required viewing isn’t the only way to gauge your target market’s interest. Our Guaranteed Views campaigns also deliver analytics like click-throughs, the amount of the video viewed, sale conversions, social media interactions and other engagements.
It is hard to beat the targeting available through the Guaranteed Views service. You can target down to a very small group, but you also have nearly the entire internet at your disposal. According to Google, the Display Network reaches over 90% of global internet users expanding across 2 million sites and apps. We can target your campaign by demographics like age, gender, parental status, income and geographic location. But, that is just scratching the surface. We find a lot of success promoting videos by Affinity Audiences. These are Google generated groups of users that share a common interest. For example, you can target outdoor enthusiasts regardless of where and what type of content they are consuming. These groups become even more powerful when we create Custom Affinity Audiences based on a specific interest tied to your business. Ongoing campaigns can benefit greatly from remarketing target groups. Website placements, topic-based targeting and keyword targeting are also available. You aren’t going to match this level of targeting with any other medium.
How do we do it?
Utilizing our Google Video Advertising Certified staff, we create a Video Ad campaign that leverages the best options that Google’s advertising platform has to offer to create a campaign that is effective, efficient and sustainable. Regular communication and reporting keep you up to date on how things are going and what changes may need to be made.