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What Exactly is Testimonial Video, and Why Does Your Business Need One?
When businesses look for ways to bolster their brand credibility, they often stumble upon a common question: "Is testimonial video a viable strategy?" The short answer? Absolutely. What is a Testimonial Video? A testimonial video is a short clip that showcases...
LIVESTREAM – From Awareness to Conversion Video Strategies for the Marketing Funnel
LIVESTREAM - From Awareness to Conversion Video Strategies for the Marketing Funnel In the fast-paced world of digital marketing, staying ahead of the curve is essential. Video content has emerged as a powerful tool to engage audiences and drive conversions. In this...
Unlocking the Power of Testimonial Video Production: From DIY to Professional Solutions
The world of testimonial video production has witnessed an evolution, from businesses asking their customers to record shaky video reviews on their smartphones to professional studios capturing slick, high-quality testimonials. With the surge in demand for video...
Authentic Video Testimonials: Key Components for Success
Authentic Video Testimonials: The New Age Word-of-Mouth In a world inundated with promotional content, genuine voices stand out. Video testimonials offer a golden opportunity to showcase these voices, but they require careful crafting to resonate. Here's a fresh guide...
Crafting a Compelling Video Testimonial: Top 7 Elements to Include
Image credit: Joe the Goat Farmer A video testimonial can be an exceptionally-powerful promotional tool, whether you’re trying to market products, services, or companies outright. It can grab attention and hold onto it. It can stand out in the midst of dry text...
How to Successfully Get Video Testimonials for Your Business
In the age of digital marketing, capturing the voices of satisfied customers has become essential. And while written testimonials have their place, video testimonials are the gold standard. If you're wondering how to get video testimonials and leverage them for...
LIVESTREAM – Video Strategy: Maximizing Growth with Extraordinary Clients
Livestream Video Strategy: Maximizing Growth with Extraordinary Clients In today's fast-paced digital landscape, video has become the driving force behind successful marketing strategies. Among various video formats, livestreaming has emerged as a powerful tool for...
LIVESTREAM – Use FAQs and Your Voice to Create Video Content That Converts
Livestream Use FAQs and Your Voice to Create Video Content That Converts In today's digital age, video content has become an essential tool for businesses looking to engage their audience and drive conversions. Livestreaming, in particular, has gained immense...
LIVESTREAM: How I Use ChatGPT with LinkedIn (And Remain Human)
How I Use ChatGPT with LinkedIn and Remain Human In the era of rapid technological advancements, the integration of artificial intelligence (AI) has become increasingly common in various aspects of our lives. One notable application is the use of chatbots,...
LIVESTREAM: The Different Ways Video Content Benefits a Unified Content Strategy
Livestream: The Different Ways Video Content Benefits a Unified Content Strategy In today's digital landscape, video content has become a powerful tool for businesses to engage with their audiences. Whether it's through social media, websites, or streaming platforms,...
LIVESTREAM: How I Use AI with Video (And You Can Too!)
Livestream: How I Use AI with Video (And You Can Too!) In this digital era, advancements in artificial intelligence (AI) continue to shape various industries, and video production is no exception. The integration of AI technologies has revolutionized the way we create...
LIVESTREAM: Free ChatGPT Automation for Video & Social Media
How ChatGPT Automation Can Revolutionize Your Video Social Media Strategy As social media platforms continue to evolve and become increasingly crowded with content, it can be challenging to stand out and reach your audience. In today's digital age, video has emerged...
The 6 Types of Video Content You Need to Grow Your Aligned Audience
How to Create Your First Video in Less Than 10 Minutes Are you interested in creating a video for your business or personal brand but don't have a lot of time or resources? Well, the good news is that you can create a high-quality video in less than 10 minutes....
LIVESTREAM: Say It, Be It: Create Video That Reflects the Brand You Want
Livestream Say It, Be It: Create Video That Reflects the Brand You Want In today's digital world, video content has become a crucial component of a successful brand strategy. Videos are an effective way to communicate your message, showcase your products or services,...
The 6 Types of Video Content You Need to Grow Your Aligned Audience
https://www.youtube.com/watch?v=R13pchx3mmoThe 6 Types of Video Content You Need to Grow Your Aligned Audience As the world becomes increasingly digital, video content has become a powerful tool for businesses to connect with their audience. Whether you’re looking to...
Carolyn Choate – Use Video in Your Sales Funnel – Episode 49
How to Use Video in Your Sales Funnel for Better Results Sales funnels are the backbone of any business, and using video as a tool to drive conversions can help businesses stand out from the competition. In this blog post, we will explore the insights shared by...
LIVESTREAM: How to Passively Reach Your Audience with an Intro Video
https://www.youtube.com/watch?v=hq4lvJr59EkHow to Passively Reach Your Audience with an Intro Video Creating an intro video is an effective way to introduce your brand, product, or service to potential customers. It helps them get a glimpse of what you offer and makes...
LIVESTREAM: Social Media Video Ads: When Organic Reach Isn’t Enough
Livestream Social Media Video Ads: When Organic Reach Isn't Enough The Power of Livestream Video Ads In today's digital age, businesses must constantly adapt their marketing strategies to keep up with the ever-changing landscape of social media. With the rise...
LIVESTREAM – Unbelievably Easy, Instant Talking Head Videos (with OBS)
https://www.youtube.com/watch?v=soKWotB58AELivestream Unbelievably Easy Instant Talking Head Videos with OBS Live streaming has become an essential part of our lives, especially during the pandemic when most businesses have shifted to online operations. Live streaming...
LIVESTREAM – Social Media Video Ads: When Organic Reach Isn’t Enough
Livestream & Social Media Video Ads: When Organic Reach Isn't Enough In the past few years, social media has become one of the most important marketing platforms for businesses of all sizes. However, as social media platforms continue to evolve, it has...
LIVESTREAM – The Secret Edge: How Your Business Can Benefit from Live Production
Livestream the Secret Edge: How Your Business Can Benefit from Live Production In today's digital world, businesses need to adapt to new technologies to stay ahead of the competition. Live streaming has become an increasingly popular trend in recent years, as it...
The Solopreneur’s Secret Weapon: Use OBS to Supercharge Your Business
Introduction Are you looking for a tool that can make your solopreneurship look more professional, give you the opportunity to put on killer presentations, and allow you to create endless real-time content? Well, look no further! In this blog post, I'm going to expand...
LIVESTREAM: Get Your Video Content Plan on Track: A Step-by-Step Guide
Livestream: Get Your Video Content Plan on Track - A Step-by-Step Guide Are you struggling to create a consistent and effective video content plan for your business? If yes, then you're not alone. With the rise of video marketing, businesses are now investing more...
LIVESTREAM – How To Easily Create Video Stories That Build Trust with Your Best Clients
How to Easily Create Video Stories That Build Trust with Your Best Clients In the world of marketing, building trust with your audience is crucial. Trust helps establish credibility, which in turn leads to loyalty and repeat business. But how do you build trust with...
LIVESTREAM – Christos Angelidakis – Planning, Video and Success – Episode 50
The Art of Planning for Video Success: Insights from Christos Angelidakis In today's digital world, video has emerged as a powerful medium to communicate with audiences. Whether it's creating promotional videos, social media content, or training videos, businesses are...
LIVESTREAM – Leverage Video (and Social) for Ick-free, Successful Sales
Leverage Video and Social for Ick-Free Successful Sales In the world of sales, the ability to effectively communicate your message is key to achieving success. This is where video and social media come into play. By leveraging the power of these tools, you can create...
LIVESTREAM – Video Podcasts – The Everlasting Gobstopper of Content
Video Podcasts: The Everlasting Gobstopper of Content In today's digital age, where content is king, podcasts have emerged as a popular medium for consuming information and entertainment. Podcasts are audio files that can be downloaded or streamed from the...
LIVESTREAM – Using Video in Your Emails to Drive Engagement and Sales – Kevin Snow
The Power of Email Marketing in Driving Engagement and Sales Email marketing has been around for decades, but its effectiveness in driving engagement and sales is still as relevant today as it was when it first emerged. According to a report by DMA Insight, email...
LIVESTREAM – Hack Your Brand with Strategic Storytelling in Your Videos – Barb Olsafsky
Hack Your Brand with Strategic Storytelling in Your Videos In today's digital world, videos have become an essential marketing tool for businesses to engage with their audience. According to a recent study, 85% of businesses use video as a marketing tool, and 92% of...
LIVESTREAM – A Beginners Guide to YouTube Ads (and Submarines) – Eric Worral
A Beginner's Guide to YouTube Ads and Submarines YouTube is one of the most popular platforms on the internet today, with billions of users watching videos every day. As a result, it has become an increasingly important platform for advertisers looking to reach their...
LIVESTREAM – 13 Reasons Why A Video Podcast Is Important To Your Content Strategy
Livestream 13 Reasons Why a Video Podcast is Important to Your Content Strategy In today's digital age, content creation is crucial for businesses and brands to establish an online presence and connect with their audience. While written content such as blogs...
LIVESTREAM -Avoiding Zoom Burnout and Other Virtual Event Tips!
Tips for Avoiding Zoom Burnout and Other Virtual Event Challenges The shift to virtual events has been one of the biggest changes brought on by the COVID-19 pandemic. While virtual events have provided some level of normalcy, they have also brought their own unique...
LIVESTREAM – Get Video Podcast Ready – 5 Myths Holding You Back From Success – Carl Richards
Get Your Video Podcast Ready: 5 Myths Holding You Back from Success Podcasting has become a popular medium for creating and sharing content. With the rise of video, podcasters have started to incorporate video into their shows to engage with their audiences better....
LIVESTREAM – Networking in a Video World
Networking in a Video World: How to Connect Virtually The Power of Virtual Networking In a world where virtual communication has become the norm, networking has also transitioned to a virtual platform. Virtual networking has become increasingly popular in...
LIVESTREAM – Ryan Sullivan – Video Podcast Strategies – Episode 47
How to Boost Your Video Podcast Strategies: Insights from Ryan Sullivan’s Livestream Are you looking to take your video podcast to the next level? Look no further than Ryan Sullivan’s recent livestream on video podcast strategies, episode 47. Sullivan, the CEO and...
LIVESTREAM – Q&A: First Videos Questions with Megan Vaughan
Livestream Q&A: First Videos Questions with Megan Vaughan Livestream Q&A sessions have become increasingly popular over the years as a way to connect with audiences and address their questions and concerns in real-time. Recently, Megan Vaughan, a...
LIVESTREAM – Geoff Strauss & Rafer Weigel – Make it Video, Case Studies – Episode 46
Geoff Strauss and Rafer Weigel Discuss the Power of Video Marketing: Insights from "Make It Video Case Studies" Episode 46 Understanding the Importance of Video in Marketing Strategies In today's digital age, video marketing has become an essential tool for...
LIVESTREAM – The Importance of Storytelling – Lynn Tranchell – Episode 43
The Power of Storytelling: Insights from Lynn Tranchell Human beings have been telling stories for thousands of years. From cave drawings to social media, we’ve used storytelling as a way to connect with others, pass on knowledge and history, and entertain...
LIVESTREAM – Donnie Boivin – Video Podcast = Constant Content – Episode 48
Donnie Boivin Talks about Leveraging Constant Content to Grow Your Business – Episode 48 Donnie Boivin, a renowned sales strategist and motivational speaker, has recently been featured on the Constant Content Video Podcast, where he discussed the importance of...
LIVESTREAM – What Should I Talk About? How to Find Topics That Resonate
What Should I Talk About? How to Find Topics That Resonate Live streaming has become an essential part of our lives, especially during the pandemic. Whether it's a live Q&A, a webinar, or a panel discussion, live streaming has proven to be an effective tool for...
LIVESTREAM – Your Clients are the Answer to Your Video Strategy Questions
Livestream Your Clients: The Answer to Your Video Strategy Questions Why Livestreaming is Important for Your Video Strategy Livestreaming has become increasingly popular in recent years, and for good reason. Livestreaming provides a unique opportunity for...
How To Create A Compelling Message To Convert Prospects Into Customers – Tim Fitzpatrick
How to Create a Compelling Message: Tips and Strategies In today's fast-paced world, creating a compelling message that resonates with your audience is critical to the success of your business or organization. Whether you're trying to sell a product, promote a...
Can You Get Consulting/Coaching Clients on TikTok? (Hint: Yes) – Stephen G. Pope
- To all of you joining us via livestream and everyone who is in the meeting here with me, thank you all for coming out. This is one of our Thursday Zoom meetups, and they are the public-facing part of the vidwheel Creator Network, or the vCN. What is the vCN? It's a...
Video Script Writing 101: 7 Basics and Examples
Even though creating videos can be considered creative work, a compelling video with a clear purpose can't be initiated immediately. Video script writing is essential. This goes especially for videos that aim to improve different segments of your business. Therefore,...
How Can Home Businesses Use Video For Growth In 2020?
Can your business use video for growth? Video is more engaging and memorable than any other content. This is why it’s popularity grows year on year. And in 2020, with widespread lockdowns due to coronavirus and more people than ever shopping online, video is one of...
Interview Videos – Different Types for Your Business
Do you want your company to stand out from the competition? Or want your brand to be viewed as an expert within the space you operate in? Do you want to add video content into your current video marketing/content marketing calendars? If you answered “yes” to any of...
Introduction Videos: Introduce Your Team Through Video Content
In today’s world of online connectivity, we often find ourselves interacting with humans less and less each day. You can do all your shopping online and have things delivered to your home. You don’t even need to call your favorite pizza place to place an order...
How to Document the Creation Process with Video
Document the creation process with video. When it comes to developing a new product or service, a lot of information may be a “company secret” or have a proprietary method that only your company uses. This is information that you don’t want people, especially your...
How Q&A Videos Help with Video Marketing
Have you ever been in a situation where you’ve had a question about something, but were too afraid to ask? Then you noticed other people had the same question as you, so you feel a sense of relief. This is where Q&A videos can be helpful. First of all, don’t ever...
Video Content Marketing: Go Behind-the-Scenes
One of the best parts of purchasing your favorite movie on Blu-Ray or digital is that it often comes with extra content, like behind-the-scenes footage. It’s interesting to see what goes into making some of my favorite movies. Behind-the-scenes content helps people...
Why You Need to Address FAQs Through Video
Think about the last time you were researching a new product or service. You probably had a few (or maybe a lot) of questions you were looking to have answered. After all, you want to ensure you’re spending your money wisely. So, where exactly is the FAQ section on...
Create Product Videos with a Purpose
Do a quick Google or YouTube search for anything related to a “product video” and you’ll get hit with a lot of results. They will probably consist of videographers giving you tips on how to shoot some product videos. That is - have some good lighting, get macro shots,...
Why Video Testimonials Are Really (REALLY) Important
Why Video Testimonials Are Crucial for Your Business Every business aims to offer impeccable customer service and win the trust of their clientele. A satisfied customer can be your best brand ambassador, and capturing their positive feedback through video testimonials...
Should You Use Humor in Your Video Marketing Strategy?
It’s really easy these days to find a video online that’s funny, share it with your social circle, and get a good laugh out of it. Generally speaking, these videos are reserved for cute animals, SNL skits, or the latest comedic meme trend on Facebook. There’s no...
How to Announce Something Big with Video Content
Your company has some really exciting news they want to share with the world. Something big for your company is about to happen. All hands are on deck. Sales, creative, marketing, and customer service are all on standby waiting for direction. Should you announce...
Best Practices for Video Marketing on LinkedIn
There is a very good chance that those in a professional work environment use LinkedIn in some capacity. Sure - you don’t share fun recipes on LinkedIn like you can on Facebook, nor do you share memes you may only see on Twitter - but LinkedIn is still a great place...
Best Practices for Video Marketing on YouTube
I’m not even going to make a joke about people in our current digital age being unaware of YouTube. It may be challenging for some to think of a time before YouTube. Even though there are other places people can venture to for video content, YouTube has exploded to...
How to Write a Simple Video Script
You have done all the legwork, and you are ready to shoot your first video. You know why you need video content for your business, so it’s about time you actually make some videos, but now you need to figure out what to say. Here’s the BIG problem - you’re not a...
How to Optimize Video Content for LinkedIn
In a social media world where food videos and baby pictures dominate Facebook and memes, and celebrity spats define Twitter, an effective social network for the serious business professional may seem impossible. Luckily, LinkedIn is built for business. LinkedIn is one...
How To Integrate Video Into Your Content Marketing Strategy
Should you integrate video into your content marketing strategy? Picture this, Worldometers estimates that more than 3.1 million blogs are posted each day. The internet is a sea of words. No one has the time to read everything that is posted online. In such confusion,...
Target Your Customers, Not Just Viewers
Target your customers, not just viewers. Study after study has asserted that video is the internet's most effective and engaging form of content. You can get more across in one 2-3 minute video than you can in an article, a series of images or audio track. The ability...
Why Goals are Important in Video Marketing (and Any Other Marketing)
Goals are incredibly important to your video marketing campaign. In fact, goals are important to any video marketing campaign. If you don’t know what you are trying to accomplish with a campaign, how can you determine whether it was a success or a failure? Know Your...
Video Marketing for Tech – Making Video Content for Your Brand
So you’re a startup company with a focus on using technology to solve a particular problem. You may have just secured some great venture capital funding or are looking for investors in your product or service. Or, lucky for you, it’s time to bring your product or...
What Goes Into Making a Video?
In our last blog post, we had an overview of the different types of video production companies you could hire to help bring your project to life. Those included the “guy with a camera/hobbyist,” “modern video production companies” and the “traditional production...
How to be Comfortable on Camera
https://youtu.be/6rEWr7bOMCo So you’ve decided to finally take a stab at this whole “video” thing. But there’s just one problem - you’ve never been on camera before. Or maybe you are simply not comfortable on camera. You equate it to getting up on stage in...
Best Practices for Video Marketing Campaigns
If you aren’t using video already as part of your marketing campaigns, you might want to start. It’s highly likely that your competitors are already doing so. Video is one of the most shareable, engaging and informative types of content out there. With video, you can...
Top 3 Business Problems Video Marketing Can Solve
If you’ve been on our blog before, you know how much we stress adding video to your content marketing strategy. Are you consuming media about marketing? Then you are probably aware of how important video is. If you’ve been on the Internet before, you’ve seen a video....
3 Steps to Developing Successful Testimonial Videos
Testimonial videos are a dominant form of video marketing content. Successful testimonial videos typically feature satisfied customers gushing about your business. How great is that? Can you think of a more compelling message than someone from your target market...
Create a Series. Why One Video Is Not Enough.
I hear it all the time. ‘We want to create an overview video for our homepage to let our customers know what we are all about.’ And this is a great idea. Overview videos are effective in conveying your story to your target audience, but if you want to use video...
How Video Helps Build Trust
https://youtu.be/zJikNRlY2VY Building Trust Can Be Tough In today’s online world, it’s easy to put a few bucks behind a Facebook post, select your target audience and hope that the right people see your product/service/offer. But, numerous ads bombard people all day....
Video: The Web’s Most Shareable Medium
From billboards to social media, restaurant menus, and everywhere in between, video is by far the most shareable medium. Do you know why? #1 - Video shares nonverbal communication A lot of what we say is in the things we don't say. The way we look at...
Best SEO Practices for Your Video Content
Are you looking to ensure that your videos rank as well as possible? These top SEO practices will have you on your way. #1 Keyword Strategy When optimizing your video content for search engines, you must remember that search engines aren't quite capable of...
Tips on Creating a High Quality LinkedIn Talking Head Video
Ahh, the age-old talking head video. They’re a staple of video production and have become even more prominent with the rising popularity of video on the web. This rise has been especially true lately on LinkedIn. If you use LinkedIn, chances are you see a lot talking...
Make How-To Videos That Sell
Customer education is an essential part of your company's growth and continued success. You might make a fantastic product, but if no one knows what to do with it or how to use it, it isn't going to get very far. Did you know that the makers of Jell-O ran into the...
Hierarchy of Testimonials: Why Video Testimonials Reign Supreme
The Power of Video Testimonials in Business Growth In the age where online presence matters more than ever, have you considered leveraging video testimonials for your business? If you've received positive feedback from customers in the past, you've already tapped into...
How to Effectively Use Employee Bio Videos
Successful companies today have one thing in common: they're human. With so many things being rushed and automated these days, it's easy for a business to lose sight of the "human touch" and forget to really make a connection with their customers. However, failing to...
Don’t Tell People How to Use Your App, Show Them (With Video)
How do you show the world your app? You can tell people about it. Try to describe how it works and what it can be used to accomplish. Pictures and screenshots are even better. But, like many products, it is better if you can show someone how it works. Use video to...
Should You Outsource Your Video Production?
We here at Nickel City Graphics LLC like to make video production as smooth and easy as possible for our clients. While we shoot and edit video content on a daily basis, we are completely aware that not everyone is in the same boat. If that were the case, then you...
What to do With Feature and Benefit Videos
When it comes to producing a video for your company or brand, you may not know where to begin. Coming up with a concept or topic can take time to figure out. Lucky enough for you, we have a suggestion - try using feature and benefit videos. These videos are usually...
Why Video Outranks Everything
By now you’ve probably heard industry experts or other marketing professionals talking about how important video is for content marketing. If you haven’t jumped on the video hype train yet, you might want to at least consider it. But...why should you consider adding...
The Best Ways to Promote Your Video Content
Once you have gotten past the challenges of creating compelling video content, it's time to get it out there in front of your target market. It is time to promote your video content. If you are at a loss for how to approach promotion and distribution aspects of video...
Benefits of Video Marketing for Tech Companies
Video marketing used to be limited to commercials on television. With the ubiquity of the internet, though, businesses have the ability to use video in a multitude of ways in order to reach current and potential customers with engaging content that speaks directly to...
How Video Testimonials Increase Product Demo Requests
The world of technology is a crowded place. New tech companies popping up like dandelions in basements and dorm rooms around the world. The marketplace can sometimes feel like a thousand people all yelling for attention at once—regardless of whether they are producing...
“How It Works” – Every Tech Platform’s Most Important Video
If you make only one video for your tech company and never make another video again, the demonstration video is the one in which you should invest your time and energy. Your customers need to know how it works. Whether you are posting on your homepage, on a sales or...
How to Optimize Your Blog with YouTube Video Content
Every blog post could do with a YouTube video. It's a fact, supported by countless sources of research. If you include a video on a post or page, your conversion rate will increase by a shocking 80% on average. It will also lengthen how long the average visitor spends...
How to Develop a Video Content Strategy for Your Business
Contrary to the belief of many businesses ready to jump on the video marketing bandwagon, kickstarting a video marketing campaign is not as simple as publishing a video. Like other forms of marketing, there has to be a strategic approach if you want to use your time...
How to Bolster Your SEO with Video Content
The still-growing use of mobile devices was the latest thing to widely impact the approach of marketers to the ever-changing digital landscape, and the next thing on the horizon is most certainly video content. It already makes up about 64% of the traffic crossing the...
The 7 Best Practices of Video Content Marketing
It's a fact that video content is more compelling and engaging than text-based content. People are more likely to share video-based content, and also more likely to sit through its entire duration compared to an article, which can just be skimmed or skipped all...
Why Google Loves Video Content
Google Loves Video Content It's not your imagination. Google loves video content. In fact, Google loves video more than your 2000-word articles. There's a simple reason why: Consumers like video content more than your 2000-word blog posts. Many marketers make the...
10 Alarming Video Content Statistics
Did you know that more than half a billion people (more than 500 million) are watching videos on Facebook each and everyday? Over the next four years, it has also been predicted that internet video traffic will make up more than 80% of all consumer traffic on the...
Video Marketing in Focus – Explainer Videos
Explainer videos are one of the most popular types of video marketing content used on the web today. What does it take to make an explainer video and how can it benefit your business? What Is An Explainer Video? An explainer video is just what it sounds, it's a video...
The 7 Benefits of Executing a Video Marketing Strategy
In recent years, the popularity of video marketing has exploded, and there are countless reasons why. If you are still on the fence about incorporating a proper video marketing strategy for your business, this article will help convince you. Here's a review of the top...
How to Use Analytics to Properly Evaluate Your Video Marketing Strategy
You have created a video marketing strategy. You have executed it. Things seem to be going well, but how can you know? Analytics. You have to measure the success of your strategy. Don’t move on to the next project just yet; or, worse yet, keep repeating the same plan...
25 Video Ideas for Marketing Content
Why Do I Need Video Ideas for My Marketing Content? Video marketing content is the most engaging and easily consumable form of content on the internet and can be very addicting when used correctly. Everyone has lost track of time on YouTube and other video platforms....
How to do Video Marketing Right
Many businesses are in the habit of focusing all of their marketing efforts on website SEO and email lists. While those things are certainly important to growing your business, as the internet continues moving forward to a instant and effortless culture, video...
The Top 3 Video Marketing Trends
The past few years have seen a lot of marketing trends come and go. With the ongoing technological advancements, there is no doubt that video marketers in 2018 will be seeing lots of new approaches that are here to stay. Beyond higher resolutions, marketers need to...
5 Video Marketing Tips That You Can Start Using Today
More than 93% of marketers are already using video marketing as part of their digital strategy for communication and sales. If you happen to fall into the 7% of people who don't, these video marketing tips might help you change that. #1 Make Subscribing An Easy...
Best Practices for Video Content Marketing
Video is one of the most sharable, engaging, and informative forms of content out there. If you aren't already using it as part of your content marketing campaigns, your competitors most certainly are. Considering that the average internet user will consume more than...
How to Optimize Your Video Marketing Campaign
Why Video Marketing? Every good marketer already knows it: With people's busy schedules and short attention spans, simple text is not always the most effective way to get your message across. If you want a user to actually process what you're saying, you may need to...
8 Statistics That Will Make You an Instant Believer in Video Marketing
Every good marketer already knows it: With people's busy schedules and short attention spans, simple text is by no means an effective way to get your message across. If you want a user to actually process what you're saying, you need to go a different route. Video...
How to Evolve Your Social Media Strategy with Video
If your company is already on YouTube, Facebook, Twitter, Instagram, and/or Snapchat, you’re halfway there. Why just halfway? Because experts are calling 2018 the year of video dominance in social media. Ignoring video means you’ll be left behind. Let’s look at one...
Best Practices for Adding Demo Videos to your Marketing Strategy
Demo videos look simple, but are deceptively tricky to produce. These instructional videos, which introduce products and show how things work and pack a huge amount of information into just a few minutes of footage. Here are some best practices that will help you make...
How to Speak Directly to Your Target Audience with Video Marketing
https://www.youtube.com/watch?v=o03-PasTgRU A common mistake in video marketing is to assume your audience is everyone. Sure, it would be amazing to reach all 30 million people who visit YouTube each day. But precisely 0% of businesses reach every video viewer....
Best Practices for Adding Testimonial Videos to Your Marketing Strategy
Testimonial videos are a powerful force. 72% of consumers say testimonials and positive reviews make them trust a business more, and 88% trust testimonials as much as recommendations from people they personally know. Pair that with video, which currently accounts for...
How to Develop a Video Marketing Strategy
So you’re not Ed Sheeran. You’re not Pepsi. You don’t have millions to invest in video marketing, and your goal isn’t really to become one of the top 10 viral videos of the year — although that would be nice. Instead, what you need is a sensible, effective video...
vidwheel Creator Network Events
Why Video Is Awesome #11 – Video Analytics
Why Video is Awesome #11 - Video Analytics Reason #11 why video is awesome is access to awesome video analytics. With YouTube’s video analytics you can not only find out how many potential clients have seen your video. You can also tell how long they watched, how they...
Improve Your Campaign #10 – YouTube Video Descriptions
In our last video in this series we talked about Tags. Today let’s talk about your YouTube descriptions. They are very important to your video marketing efforts. Here are three quick tips: Write Long Video Descriptions Unlike your video itself, brevity is not...
Why Video is Awesome #10 – Build a Digital Library
Build a Digital Library Do you give presentations regularly? Training sessions? Sales pitches? Capture these events with video and start building a digital library of content for your business. It is a great way to to educate your target market. It is also a great way...
Improve Your Campaign #9 – Better Video Tags
Better YouTube Tags A great video has to be seen to relevant, and well written titles, descriptions and YouTube tags can help that happen - free. We have seen a 30% uptick in our own organic views by implementing a few best practices into our video marketing...
Why Video is Awesome #9 – No Words
https://www.youtube.com/embed/FTJjmbUCbkw No Words You can explain complex ideas like… Demonstrating your app… Showing people how your product works… Or why you have the best concert venue… …without saying a word. [et_bloom_inline optin_id="optin_1"]<!--...
Improve Your Campaign #8 – Pick Up the Pace
https://www.youtube.com/embed/jEOGUnj5v3c Pick Up the Pace How long does it take you to skip a video that doesn’t get to the point? 5 seconds? 10 seconds? Maybe you have all kinds of time and it’s 30 seconds. That quick trigger finger goes for the videos you produce...
Why Video is Awesome #8 – Video Targeting
Video Targeting Do you know your ideal customer? Maybe they are a 25-35 year old, skateboarding, night-owl, accountant, that lives in a specific neighborhood, only wears blue and digs poodles?? If so, you need some serious video targeting for your message. Traditional...
Improve Your Campaign #7 – Animation
https://www.youtube.com/embed/pHr0u3LDxbQ Tips on Animation Sarah recently started animating. Here are a few tips from her on how to get started yourself Do you like this video? Can you think of anyone who might find it useful? Please share it, Like it or comment....
Why Video is Awesome #7 – Show Off Your Quirks
https://www.youtube.com/embed/tjpvI-WUjtE Show Off Your Quirks Why is video awesome? Because it gives you a great medium to show off the quirks - the personality of your business and your employees. Coffee nerds? Show it off. Do you love where you live? Tell the...
Improve Your Campaign #6 – Try A Video Series
https://www.youtube.com/embed/2vUcibe4dzc Try a Video Series As we mentioned in a previous video, one of the keys to video marketing success is consistency. A great way to achieve this consistency is to create a video series. (Like this one) All it takes is a little...
Why Video is Awesome #6 – Video is Reusable
https://www.youtube.com/embed/9OOf8aolAkM Video is Reusable One great benefit of web video is that it is video is reusable. And when I say reusable, I don’t mean that it can be watched over and over (though of course it can). I’m talking about the many uses you can...
Improve Your Campaign #5 – Color
https://www.youtube.com/embed/YeS5SUetv8Q When producing your video content, aesthetics are a top priority. Let’s look at the importance of color. Color helps tell a story, and it all relates back to color theory. Here’s some quick tips to keep in mind: Colors have a...
Why Video is Awesome #5 – Constant Content
https://www.youtube.com/embed/kalEXEurN8w The key to standing out in the crowded world of digital marketing is relevance and a consistent stream of content. Well developed web video has relevance down. It’s concise, targeted and useful. But, video can also help fill...
Improve Your Campaign #4 – Single Subject
https://www.youtube.com/embed/5O5oOlOdFgI Are you having trouble getting your message heard? When you’re passionate about what you do, it can be hard to condense your thoughts into a format that is easily consumed by potential clients. Many business owners want to...
Why Video is Awesome #4 – Visualize
https://www.youtube.com/embed/UL-mhRvQFL8 Visualize Has this ever happened to you? You explain your product or business to a friend, relative or prospect. You think you you have done a good job. You think you have kept it succinct and simple… … and they look at you...
Why Video is Awesome #3 – Demonstrate
https://www.youtube.com/embed/B-GPEGYYMuc Demonstrate Is your profession one where you give the same presentation multiple times a day? A week? or even a year? You may be interested in reason #3 why video is awesome. Have you ever wondered why you don’t see many...
Improve Your Campaign #2 – Target Your Market
Target Your Market Are you wondering whether your videos are reaching the right audience? Target your market with placements through Google Video AdWords or Facebook and make sure your video marketing hits its mark. Google has a great knowledge base and certifications...
Why Video is Awesome #2 – Answer Common Questions
https://www.youtube.com/embed/EBLzcPjdyeI Common Questions Do you answer the same questions about your business over and over again? You may be interested in reason #2 why video is awesome. As much as you may like helping people out, answering the same...
Improve Your Campaign #1 – Shoot with Your Cell Phone
https://www.youtube.com/embed/HTjF6yA44m8 Shoot with your cell phone Are you missing the fancy camera but still want to shoot your own video? It’s not Hollywood movie quality, but you probably have a camera in your pocket that can do the job. Your cell phone! There...
Why Video is Awesome #1 – Introduce Yourself
https://youtu.be/n0BfnuULNYE Introduce Yourself Video is a great opportunity to introduce yourself or your business. I was recently part of a story where this came into play. A friend was looking for insurance advice. I offer to hook him up with ‘my guy’. He is a...
COMAND Center Promo Video
https://www.youtube.com/watch?v=g2iU44VPTYc COMAND Center Promo Video We recently wrapped up a video project with COMAND Solutions for a new product they are launching - COMAND Center. A cloud-based, small business management tool with project management,...
D’Youville Interview Videos #2
https://www.youtube.com/watch?time_continue=1&v=O4LYPR8wbTI D'Youville Interview #2 In the second blog post about our D’Youville interview videos project we feature Dr. Karen Panzarella of the Intreprofessional Clinical Advancement Center at D’Youville College,...
Breakthrough Brunch Series
Partnering again with Paul Greiner of ALS Consulting and now also with CJ Maurer from Of The Sea Marketing - Nickel City Graphics LLC is again helping organize an event to support your small business. This time its a series of brunch events, called the Breakthrough...
Small Business Breakthrough Day (and Breakthrough Brunches) – Video
https://www.youtube.com/watch?v=22aa0k2Lm5I In a previous post we featured a video and some photos from Small Business Breakthrough Day. I wanted to share a few more of those videos in this post. Featured above is Parrish Gibbons of Learning Disabilities...
Testimonial – Independent Health
Testimonial - Neil was very prompt, responsive and professional. I would definitely recommend Nickel City Graphics to others!
Testimonial – RPM Entertainment Productions, Inc.
RATING - 10/10 "NEIL IS CREATIVE, SKILLED IN SOPHISTICATED SOFTWARE APPLICATIONS, AND A PLEASURE TO WORK WITH. HE IS EXTREMELY COMPETENT, ORGANIZED AND PRODUCTIVE. FOR ANIMATION, VIDEOGRAPHY AND EDITING, NICKEL CITY GRAPHICS IS MY FIRST CALL." [et_bloom_inline...
Testimonial – ALS Consulting
RATING - 9/10 "QUALITY WORK, ACCESSIBLE PRICING AND RELIABLE RESPONSIVENESS." [et_bloom_inline optin_id="optin_1"]<!-- [et_pb_line_break_holder] -->[custom-related-posts title="Related Posts" order_by="title" order="ASC" none_text="None found"]<!--...
Testimonial – Buffalo Aerial Pictures
RATING - 10/10 "Nickel City Graphics is no joke in the way they can handle anything you throw at them, no task is too big or too small, they make you feel like you're their only customer!" [et_bloom_inline optin_id="optin_1"]<!-- [et_pb_line_break_holder]...
Testimonial – Reddin Construction
RATING - 10/10 "NEIL WAS CREATIVE AND INSPIRING, HE DID WHAT HE SAID HE WOULD DO IN THE TIME FRAME HE INDICATED. I WAS LEFT WITH A VALUABLE END PRODUCT." [et_bloom_inline optin_id="optin_1"]<!-- [et_pb_line_break_holder] -->[custom-related-posts title="Related...
Testimonial – Compliance & Administrative Services of New York
Testimonial - The time and attention to the photo session has been excellent. Always prompt and on time.
Testimonial – Enzacta Canada
RATING - 10/10 "NEIL WAS A GREAT HELP. HE OFFERED MANY REALLY GOOD IDEAS AND DID THE WORK IN A TIMELY FASHION." [et_bloom_inline optin_id="optin_1"]<!-- [et_pb_line_break_holder] -->[custom-related-posts title="Related Posts" order_by="title" order="ASC"...