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5 Ways to Integrate Video into Your Current Marketing Strategy

Feb 18, 2018

When you add video to your marketing strategy, you set up your company for long-term success. Around the world, viewer attention is shifting away from traditional media and toward video as a primary source of buying information.

A Google study projects that by 2025, half of viewers under age 32 will no longer subscribe to paid TV of any kind. Instead, they’ll watch videos exclusively on YouTube, Facebook, and other streaming services. By 2019, video will make up 80% of all web traffic.

So, how does your company capitalize on the power of video? Here are 5 ways you can easily integrate video into your current marketing strategy.

 

Video Integration Tactic #1: Improve the Buying Experience

Every company wants its customers to have a positive experience with their products and services. In fact, most advertising is geared toward getting people to cross that finish line: making the purchase.

In reality, consumers are wary. Giving up their money feels like a commitment. That’s why 69% of online shopping carts are abandoned before purchase. Something spooks customers and makes them hesitate before buying.

This is where you can integrate video and make a huge difference for your company. Imagine making more sales with a video featuring sleek product shots and happy customers. What if a 30-second video could close 30% more deals, or reduce your cart abandonment by half?

Integrate video to expand the